Tomorrow is National Wear Red Day!

It's all about heart disease for the month of February and to commemorate the occassion the American Heart Association has designated tomorrow as "National Wear Red Day!"

As most of you know, I LOVE "Go Red" day and all its' marketing glitz that targets women (never mind that more men die of heart disease than women). It's not easy to find a politically-correct cause to piggy-back upon to sell more soups, Seiko watches and candles.

But I'm still behind the effort. Really I am. And so, once again in support of this important event, I'll be wearing red...

Rock on!

-Wes

Happy Heart Month!

Yes, folks, February is heart month - you know, Valentine's Day and all. (I love it when a marketing plan comes together!)

No doubt you'll be hearing plenty about the American Heart Association's "Go Red for Women" campaign that kicks off Friday, February 5th, but don't forget, just like last year: Go Red's still for men, too.

So guys, make sure you wear your red boxer shorts every day this month and get out there and purchase stuff, okay?

-Wes

"Go Red for Men" Logo Announced

And now, ladies and gentleman, completely free of commercial endorsement, I'd like to announce the Go Red for Men national campaign to raise heart disease awareness in men with a new logo, available to all, and completely free of any charge or requirement to purchase a thing.

And if women can use a red dress, guys can use....

... are you ready????? .....

.... boxer shorts!



For those who might want to place this simple logo on their blog in the sidebar, I've included a down-sized version for you:


"Go Red" guys! Just cut and paste the logo in your blog or website. And feel free to share your story of heart disease in the comments section. It's all about you. Let's build a community!

-Wes

PS: Oh, the logo was courtesy Wikimedia Commons and pleasantly photoshopped for free. I'm wearing red (but it's hidden), how about you?