Earlier in my medical career, I would have thought this idea was a good one: a little med-alert card a patient could carry in their wallet that would tell people they're on an anticoagulant:
But in the old days, I didn't give much of a thought as to what was printed on the other side of the card:
Now I have to think about if I'm giving away branded marketing material of "value." How much are these cards worth? Will this be considered a "gift" from the drug industry? Will my patients be unnecessarily influenced by industry or might their lives be saved by having such a card?
Worse, I have to wonder if the use of the use of such a card would expose myself to additional liability risks if I did not offer similar cards to my patients on other anticoagulants like warfarin, aspirin, or clopidogrel.
Seems strange, really, because when I first started medicine I never used to think about these things - I just wanted to help my patients.
Now, everything's changed.