The implications of artificial intelligence to health care delivery and marketplace referrals have just changed with the introduction of Apple's new iPhone 4S and it's new voice recognition software, Siri. Here's what I got when I asked my phone if I need a pacemaker:
... and here's where "she" sent me to get the answer:
Nice. Except that's not OUR pacemaker clinic.
Uh, oh. Better call our marketing department and have them change our clinic's web-searchable name.