Saturday, February 16, 2013

Why Greys Anatomy is a Bad Place to Promote Device Research

For medical students, residents, and attendings aspiring to develop a new medical device that is FDA approved for patient use, there are a few things you should remember:
First, don't star in Grey's Anatomy while your experimental device is demonstrated by faux doctors performing faux procedures on faux patients.   People might think you are a faux doctor helping the other faux doctors install a faux heart failure device.

Second, in your excitement after the shoot, avoid saying things to main stream media like: "This kind of attention is important to create awareness and to help people that are out there that have a heart problem and have been given no option of therapy to learn that there is an option."  Really don't say this after your FDA trial has begun in "Kansas, Kentucky and Ohio."  Statements like those might run afoul of the FDA guidance statement for the recruitment of study subjects.

Third, don't have the actors describe the device as "crazyballs."   Because the device is experimental and hasn't even completed clinical testing and evaluation in the US, such a claim might fly in the face of FTC deceptive advertising guidelines

Finally, don't have your local NBC news station promote (with video clip) your stardom, too.  (Seriously, promoting an ABC show?)  By doing so, your local newscasters really create the perception that your hospital system (that benefits financially from your study) really wants to get the notice out, too.
Remember: real doctors with real medical devices that they are hoping to get FDA approved would never think of doing such a thing.

Would they?


Addendum: Seems Greys Anatomy has a habit of doing similar promotions (h/t @AlecGaffney via Twitter)


Anonymous said...

The real doctors fall under the prior post "The Exodus Begins" Who wouldn't try to get out of medicine at this time? It is a lot easier to sit around a board room and devise new ways to regulate than to be the one regulated. Entering industry is just as good as going into administration. Anything to avoid pulling charts off a door.

Anonymous said...

More DTC advertising to the sheeple.

Anonymous said...

To first anonymous,
not necessarily.. how many times during my career in education did I hear an administrator say during my
evaluation, " Oh, watching you teach makes me yearn to be in the classroom again." Um, no it doesn't or else you would still be there.
" But I can do so much more for the children from an administrative position." Hmm... really? Not to mention the big salary, higher value life insurance policy, matching pension pickup, window air conditioners which would cost too much installed in every classroom, including the interior rooms. In short, nah, I don't think ALL of the best doctors have jumped ship, and I am hoping when my time comes to stick some body part into the medical pool, that I luck out and get someone with knowledge and humility.

Anonymous said...

Forgot to include the obvious summation:those in the educational bureaucracy were generally not the stellar teachers.