With that kind of government and special-interest spending, it looks like direct-to-consumer Viagra ads on the Nightly News will seem be a bit, er, limp.
To kick things off, a pro-Dem group will air a $2 million dollar ad campaign touting the law's benefits:
"The ad campaign launching Wednesday will focus on the theme “Not Anymore,” showcasing how health reform combats existing insurance practices. The ads will highlight the industry reforms coming online Sept. 23, such as provisions that bar insurers from denying coverage to children younger than 19 who have pre-existing conditions.And yet this ad campaign will fail to mention what the health care law has already done to insurance premiums:
“The idea is you don’t have to worry about the stability of your coverage anymore,” said Health Information Campaign communications director Erikka Knuti. “These are all things that you don’t have to be concerned about now with the new law.”
Health insurers say they plan to raise premiums for some Americans as a direct result of the health overhaul in coming weeks, complicating Democrats' efforts to trumpet their signature achievement before the midterm elections.Look, as one much more astute health care policy analyst has noted, you can't have your cake with insurance for millions more beneficiaries and and eat it too with lower costs, no matter what the politicians and advertisers would like us to believe. Oh sure, we can work to cut waste, and that always helps to cut costs, but how long has Medicare been existence without an ability to prevent such fraud in a meaningful way?
Aetna Inc., some BlueCross BlueShield plans and other smaller carriers have asked for premium increases of between 1% and 9% to pay for extra benefits required under the law, according to filings with state regulators.
These and other insurers say Congress's landmark refashioning of U.S. health coverage, which passed in March after a brutal fight, is causing them to pass on more costs to consumers than Democrats predicted.
There is no place is easier to hide money than in a bureaucracy - just ask Don Berwick, our now head of CMS, who managed to receive over a whopping $1.4 million (Source, IHI's most recent Form 990) toward his retirement in just six short years from sources with interests in health care that he recently refused to disclose to the Senate Finance committee chairman.
See how technicalities can play to your favor in governmental bureaucracies?
No matter how we cut this, the lack of financial transparency, governmental and special interest inner-dealings, and political side-games spell disaster for this new law's ability to control health care costs and we haven't even gotten out of the gate.
And all the advertisements in the world will not change these sad facts.
Senator Grassley's letter to Dr. Berwick
Dr. Berwick's response to Senator Grassley