But where does the ad direct the kids? To NFLRush.com, a cute kid-friendly website full of games and sound bites where our heavy-tushed youth can sit their butts down and be entertained and mesmerized by all kinds of cute games and football statistics that sound more like an NFL "get-'em while their young" ad campaign, rather than a bonafide health initiative:
"...the NFL has created NFLRUSH to provide young football fans with a refuge where they can celebrate their expanding interest in the game of football.But to partake, your child must register their name and e-mail, Mom and Dad. No doubt lots of NFL paraphernalia will be hawked in the future through direct-to-consumer advertising and reminders to come back and shop, er, play often.
This site is filled with a great volume of up-to-the-minute statistics, data and information that will increase your child's understanding of the game of football, with connections to teams, player profiles that provide positive role models and inside information that will give your child a sense of mastery of the sport.
The site also delivers high-quality, football-themed, casual computer games and activities that are fun and often specifically educational, as well as contests that make the site even more exciting and vibrant for young football enthusiasts. We have tried to strike a balance between information and game play because we believe that an important part of growing up is just having fun."
Now while the message of getting off your butts is a good one, maybe they should rethink the credibility of their message by having their players lose weight and decreasing (rather than increasing) screen time in front of a computer as their way of "playing 60."