“There was a lot of angst a decade or so ago when the pharmaceutical industry started advertising that it may not be entirely appropriate,” said Dr. Stephen Hustead, an electrophysiologist who implants ICDs with Metropolitan Cardiology Consultants in Coon Rapids. “But if this raises awareness about [sudden cardiac arrest], then it could be very positive. It depends on how it’s done.”I still have a lot of angst now: if I thought this was genuinely for the good of patients instead of stockholders, I'd be more enthusiastic.
23:45 PM Addendum: Sid Schwab at Surgeonsblog adds his thoughts.
17 Jan 2006 2300: A link to the Medtronic commercial. - hat tip: TBTAM the Magnificent