I sit before the computer this morning struggling to write. It happens from time to time, I know, but for come reason I find myself at a particularly difficult impasse.
No doubt being on call this weekend has contributed to my state of ennui, but I often stop to think about the direction of this blog and it's tone. After all, the tone of any blog (heck, any social media venue) not only defines your writing style, but it increasingly defines you to the public. Too light and you're not authoritative. Too heavy and you lose people. Too pessimistic and you sound like a cry baby. Too optimistic and people will wonder what you're smoking.
For this reason, blog tone (and the tone of any social media venue for that matter) should probably be appreciated more by bloggers and social media enthusiasts. After all, not only does the tone of the blog define the writer, but it likely defines the type of person who reads the blog, too.
These days in health care, I find this to be particularly true.
I worry about sounding too pessimistic about the changes I see in health care. I don't want to sound like a "Debbie Downer." If I talk about the discouraging changes to health care under way, I'll be labeled a whiner - just another disgruntled, impotent doctor who has nothing to contribute. Worse: that's not a leadership stance to take in our new Accountable Care Organization.
Who wants to be that guy?
Instead, I should be a cheerleader for health care in the interest of my patients and health care system going forward. I must overcome, improvise, adapt. "When the going gets tough, the tough get going." We must do more with less and do it with quality - 179 measures of nothing but the best. So go ahead. Check the boxes. Show the world the wonderful things we do in health care every day! Look at our gorgeous new facilities and beautiful clinics! We can do it with fewer people than ever before because we keep finding new efficiencies! Everyone's a winner!
And let my online persona reflect my enthusiasm, the opportunity, the wonderful!
I'm just glad to know that I'm not the only one who's discovered this secret to success.