Sunday, February 03, 2008

Great Game

The Superbowl exceeded by expectations this year - Jordin Sparks did a nice job with the Star Spangled Banner, Tom Petty and the Heartbreakers were pretty good at the halftime show that lacked the usual Superbowl schlock of prior years, some great football and amazing defense of the Giants that lead to their unexpected HUGE upset - with suspense that lasted to the last few minutes of the game. It doesn't get much better than that.

The ads, however, were mediocre, for the most part. But fortunately, there were only two drug ads: both OTC meds - Zantac (appropriately placed right after halftime) and Claritin antihistamine. Gosh, only $5.4 million spent - really, remarkable restraint was demonstrated by the pharmaceutical industry. It is interesting that these two ads did not appear on the MySpace webpage summarizing all of the ads shown - wonder why?

But there was one ad in particular that caught my cardiologist's eye:

The little legs that sprouted from the heart were cute, but I'm still trying to figure out how she stays conscious after her heart leaps from her chest...

... maybe she had a LVAD installed first ...


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