Monday, February 25, 2008

Jarvik's Out - Idiocy is In

Well, Pfizer pulled the million-dollar man, Dr. Robert Jarvik, from its pharmaceutical (Lipitor) ads today due to "misimpressions." It's just too risky to use a make-believe clinical doctor, I guess.

Instead, we can look forward to more beavers, butterflies, and animated pipemen to promote drugs more objectively.

Hell, I see butterflies in my bedroom when I take Lunesta, don't you? Especially since they paid over $182.7 million in the first half of 2007 to make sure I see them over and over and over again...



Lisa Emrich said...

I recently saw some revised Lunesta ads and noted that one very simple thing was slightly off. The people woke up with smiles on their lips - not scraping their tongues on their teeth which is how I awoke, desiring a toothbrush and mouthwash, due to the absolute horrendously bad taste in my mouth when I tried Lunesta some time ago. yuck!

Unknown said...

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