But increasingly, doctors and patients are being asked to surrender more and more of their personal information non-transparently in a lopsided dance that benefits the corporations and their partners. A once mutual dance turns into an ultimatum.
When a physician's ability to practice medicine is tied to obtaining Maintenance of Certification® (MOC®) points, the benefit of trading that information for both the patient and physician are less clear. Doctors are threatened with losing their ability to work unless they accrue MOC® points and their patients shoulder more and more of the costs for their healthcare non-transparently to fund the ruse.
So it should come as no surprise that the "tag and release" of physicians at this year's Heart Rhythm Societies' 2018 Scientific Sessions in Boston continues unabated. Attendees are not only automatically "opted-in" to data sharing with corporations, but with accrediting agencies, too:
Here we see that a physicians' personal information is automatically tied to a "Credit Cart" where personal "beacon" information flows to corporations in return for automatic documentation of their Continuing Medical Education (CME) / Maintenance of Certification® (MOC®) credits. But to receive that credit, doctors must complete surveys for the various accrediting agencies that unilaterally decide what qualifies to earn CME/MOC® approval, and what does not.
Want to steer physician thinking, give 'em a bone, or MOC® credit, to drive key opinion leaders (KOLs) to your talk, then watch your sales grow!
For doctors, here are the rules for HRS2018 that ties a doctor's information-sharing to their freedom to learn what they want and to practice medicine:
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Think about it every time you attend a session.
For ourselves and our patients, there's no such thing as a free lunch.