Here is what "cocreation" in action looks like:
|As seen on Twitter|
(Note the comfy chairs, uplit curtains, and microphones, all provided at ABIM diplomat expense). Real practicing physicians understand that words "co-create" are little more than corporate marketing-speak. Worse still, when the term "cocreation" is being used by members of the ABIM Foundation that has received a majority of funding from ABIM diplomat Board certification and re-certification fees, we see the breadth and depth of just how out of touch this organization is to the challenges practicing physicians face as they try to deliver real health care in America today.
Should front line practicing physicians be funding such waste? What the heck is the ABIM Foundation really for other than forwarding some perverted social agenda? Are they so flush with cash that they feel moved to hold expensive small group sessions with members of the insurance industry? Seriously? How is this helping patients? How is this helping our residents who can't afford the current testing fees at the ABIM?
Here is just a smapling of what just transpired at this year's ABIM Foundation 2016 Forum (just search hashtag #ABIMF2016 on Twitter to see what I mean):
- A plug for rethinkhealth.org, a website for "dynamic modeling and strategy" funded by the Fannie E. Rippel Foundation, a $35-million financial conglomerate that issues selective grants to "organizations or individuals with whom we have developed partnerships or who we have identified as advancing our core initiatives." In other words, people who share their "vision" for corporate health care, like the Robert Wood Johnson Foundation.
- A "Human Diagnosis Project" that promised "crowdsourcing will enable us to solve medical problems." (Seriously?)
- "Health raising" (whatever that is) with multi-colored uninterpretable charts (More gobbledegook)
- Don Berwick "discussing the complexity and imperative of co-creation in healthcare"
- And my favorite: "Clinicians/dieticians... try NG tube on themselves(!) as part of cocreation:"
|"Co-creating" NG tube placement?|
No wonder the real ABIM Maintenance of Certification program and its myriad of conflicts has never been shown to benefit patient care quality or physician outcomes.
They're too busy wasting our money on themselves.