Hi Dr. Fisher,First, this was very nice of them to respond. I am concerned, however, that this company that tracks these RFID tags can identify the individual and their associated institution in real-time at these meetings (see their promotional video). As Calvin Powers from IBM notes on his blog:
Thanks for your question and your feedback on the meeting. RFID is used by many large meetings -- the technology allows us to track which sessions an attendee attends, and also to track flow -- this will help us a lot to plan the education program next year, as we will be able to use data to determine co-location of pathways etc. to make for an ever better attendee experience on show site. Info that the ACC collected at ACC.11/i2 will help us better plan meeting rooms and expo entrances, adjust our conference programming & expo hall floor plan, and quantify to exhibitor prospects the value of investing in our event, among other things. We are not using the RFID to award CME.
Thank you again for your feedback. Please know we will certainly take your concerns into consideration as we plan for 2012.
All the best,
Sue Sears Hamilton
Associate Vice President, Annual Scientific Session
American College of Cardiology
Is it OK for the ACC to give the names, demographic information, contact info, etc of every individual that visited the booth?We do not know if this practice occurred, but we do know that the capability was there.
At this point in the continuum we have moved into the realm of identified tracking and I suspect most people would feel like their privacy had been invaded if their individual movements were tracked and this level of detail was sold to the exhibitors. When the tracking becomes identifiable down to the individual, privacy practices regarding transparency, opt in/out policies, etf become very important.
My bet: there will be one heck on an "opt in" clause for this technology going forward for future meetings.
At least I hope so.