Wednesday, August 06, 2008

Interesting Defibrillator Insights

This morning, Google introduced their new "Insights for Search" feature, geared toward marketers who want to see information about specific search terms. Now being the nerd that I am, I decided to take it for a spin and was surprised at what turned up in the area of implantable cardiac defibrillators, or "ICDs", as we call them.

First, what's going on in India?

It seems searching for "ICD" revealed that India is outpacing the US in the use of that search term by a margin of about four to one.

The same holds true if we use the term "cardiac defibrillator."

Maybe this is where the software that drives these babies comes from, so there's lots of technical inquiries there. Or maybe there's a push to market the devices there. I wasn't sure, so I took a look at India here and noted that most of the searches were from the Karnataka region, and within that region, most searches came from Bangalore.

Secondly, within the US, the findings were also interesting. Not surprisingly, Minnesota, home to the "Big Three" defibrillator manufacturers, had the most search terms for "ICD", but was interesting to me, is that Illinois didn't even make the top ten states searching for the term since 2004.

Cool stuff. Try checking terms from your own field...


h/t: NYT

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