Tuesday, March 27, 2007

14-Year Olds Take on Big Pharma

I always knew that kids today are getting smarter and smarter, especially in science, but this takes the cake:
(WSJ) Global pharmaceuticals company GlaxoSmithKline PLC faces a court case Tuesday on charges of misleading advertising after two 14-year-olds from New Zealand found its popular black-currant drink Ribena contained almost no vitamin C. High-school students Anna Devathasan and Jenny Suo tested the drink against advertising claims that "the black currants in Ribena have four times the vitamin C of oranges" in 2004. Instead, the two found the syrup-based drink contained almost no trace of vitamin C.
I guess these chemists won't be looking for a job with Glaxo, will they?...

-Wes

4 comments:

Dr Dork said...

GSK fined about 200K today after losing case.

Minor loss of profits, one presumes.

DrWes said...

Thanks for the update, Dr. D-

Let's see, after 30% to the lawyers, the kids should have enough left over for about a year or two of college each...

Dr. Deborah Serani said...

Brilliant!!!

Fiddy said...

Meet Larry Liebena

http://fiddaman.blogspot.com/2007/04/meet-gsks-larry-liebena.html

Bob