Device companies need to be keenly aware that physicians can mistake pacemaker models with similar names, just like a nurse adminstering the wrong drug due to "sound-alike" characteristics. Case in point: Enpulse, Entrust, Enrhythm - all made by Medtronic, Inc. Quick quiz: one is a defibrillator, not a pacemaker, can you guess which one?
--Wes
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