I just got done watching the Super Bowl and was struck by Dove's "Campaign for Real Beauty" launched at young girls. Lots of multiethnic photos of cute, quite young girls with large doe eyes and a fund raising campaign (for the Girl Scouts) because over "92% of girls" don't like something about their appearance. According to whom? Where's the data? And what, Dove's gonna come to their rescue? Oh, PLEASE! And how much did this COST? ($2.4 million or so for 30 seconds?). I dare say that ALL of us, EVERY ONE, doesn't like something about our appearance, but we learn to live with it, we learn to accept ourselves for who we are rather than what we look like. And what about BOYS? (Note that not a SINGLE boy was shown in the ad.... why, because boys don't usually buy facial creams and beauty products! God knows that acne tormented me when I was young, but it certainly helped me understand that my body was changing and I knew with perserverance, its scourge would pass. Why? Because I knew and trusted my parents and friends who helped me through this time in my life. No Dove commercial made that happen! My friends were still friends, even if I had a zit on my forehead. And here's the deal... I HAVE a daughter. (She hasn't seen this ad, at least yet, she was playing with friends at the time). But the REAL issues is we're all human and the human body, ALL of 'em, are miraculous, incredible machines that are our very being and certainly need to be respected, and cherished, and yes, held in high esteem, but not because DOVE is gonna make it so, I'm perfectly capable of doing this. Please Dove, leave my daughter alone!
And if you're for the campaign (and I know many might disagree with me), then at least donate to the Boy Scouts of America, too.