Tuesday, July 21, 2009

I'd Better Get Some Extra-Large Catheters

You've got to love health care marketing:
NorthShore University HealthSystem, a large hospital operator in the northern Chicago suburbs, said it has signed a three-year deal to be the health-care partner of the Chicago Bears.

The deal comes after the National Football League for the first time allowed NFL teams to display sponsorship logos on their practice jerseys, NorthShore and the Bears said.
Remember guys, overtime is okay, just no "sudden death," you know what I mean?



Chris said...

These are not the win-win relationships you'd imagine they'd be. Cleveland Clinic has had a couple of unfortunate incidents when it's come to sports endorsements/sponsorships.

I wrote about it here: An NFL player infects the Cleveland Clinic. How far will it spread?

モバゲー said...