Wednesday, June 11, 2008

What's Hot on the Web? Health and Politics

Even though Walt Disney Co.'s ABC News is close to scrapping the current format of its daily "World News" Webcast, there are two sections they won't chuck:
Inside ABC's Web division, the mantra is: "Hard news is a hard sell." Of last Monday's 7.8 million clicks, three million were to photo slideshows, including one of celebrities at the beach and another of the "pregnant man." Some hard-news categories have done well: Page views for the health and politics sections of the site have increased around threefold since last year, with 14.9 million page views for the health section in May and 19.4 million for politics. Mr. Westin says ABC plans to build these niche focuses.
I mean, with such authoritative stories like this, I learn a lot, don't you?


1 comment:

Rogue Medic said...

I'm not a fan of the news. They tend to be alarmist. The full story usually only comes out much later.

Paddy Chayefsky was quite accurate when he wrote Network. Although, at the time, people said he was crazy.