Noon conference, for those unfamiliar, is an educational endeavor where an attending physician gets to spoon-feed medical residents factoids and pearls about various medical conditions or treatments critical for their training. Usually it consists of "core" educational topics felt by their peers to be those topics necessary to prepare them for passing their National Board Examination. For attendings, these aren't the most exciting lectures to give, but they certainly serve an important purpose. For the residents, it's a chance to hear from experienced attending physicians from various departments throughout the hospital who have spent considerable time, energy and effort to organize the critical themes central to their education. The residents get to sit back, interact, and learn.
And sometimes in the dark, warm, post-prandial post-call setting, residents drift off to sleep. I'm okay with that.
But being at noontime, residents often eat lunch since their many responsibilities preclude much time to stop by the cafeteria. Not uncommonly, nice, attractive drug reps bring tantalizingly scrumptious cuisine upon which they can munch during the lecture. They, too, want to make that the budding doctors-to-be know how to give the latest dose of Drug X or Drug Y, and "here's-a-corparately-sponsored-study-we-thought-you'd-like-to-see."
So let me be perfectly blunt.
The minute residents start prioritizing their interactions with the industry drug rep over the attending's lecture, I'd suggest they consider another field...
... like marketing.