When EMR Companies Muzzle Doctors

It started out as a satire about electronic medical records posted as a computer game review by an electrophysiologist in Kentucky.  The problem was, it contained real screenshots of a real EMR that highlighted certain (how do we say it nicely?) quirks of the software.  But this wasn't just any software, this is an electronic medical record that manages information on nearly 40% of all real live hospitalized patients in America, EPIC Systems.   Evidently, those screenshots were (and continue to be) off limits.  They're trade secrets that can't be shared publically, it seems.

So the doctor, fearing legal retribution, had to take the screenshots down.
I wonder what patients think of this behavior by a company that manages their medical records?   Should de-identified screenshots of an EMR software application be trade secrets or is such a move just cyber-bullying of a doctor's criticism by the company?  If this disclosure was against national policy in our era of interconnected EMRs, who was going to tell doctors nationwide that such disclosure was (and is) off limits? 

What should doctors and patients think when a multi-billion dollar company silences one of their end-users in such a fashion?  What might they be hiding?  What rights do patients have to see these screenshots?  After all, isn't it THEIR data that is held within these systems?  If doctors can't criticize the place where their patient's data is stored, who can?  What are the ethical implications of EPIC's move? 
It's now clear what at least one EMR company thinks about doctors criticising their computer user interface publically.  What do you think?

-Wes

PS: It will be interesting to see how long this post lasts...