Tuesday, March 13, 2012

Crowdsourcing a Fellow's Social Media Talk

Pretend for a moment that you are an actively-engaged physician blogger on the internet.  You are approached to give a talk at a national meeting on social media's importance to young, fledgling doctors entering their chosen field in medicine.  You want to be relevant and truthful.  You do NOT want to be boring.  You have a pretty open forum to say anything you like.

If you only had forty minutes to convey your message, what would you say? 

How would you present these ideas?

What would YOU want to hear (or see) at such a talk if you were in the audience? 

Go ahead.  Think about it a bit.  Be creative.  Help me construct my talk at the upcoming ACC meeting in Chicago on the 24th of March so it's one you'd want to attend. 

Then let it rip in the comments section. 

(Thanks in advance.)



Kent Bottles said...

Specific examples where sm has helped you do your job; promote your career.

Kent Bottles said...

when i crowd sourced a talk on sm and patient advocacy group best practice I got 14 examples from all over globe. Talk went well.

Anonymous said...

1. Sorry you must attend the american communist cardiology (ACC) meeting.

2. warn the trainees so they don't make the mistakes that have been made in the past and continue to be made with social media interaction with medicine

3. inform them that texting patient information is most likely a hippa violation that may cost them tens of thousands of dollars

4. warn them about the former blogger 'flea'. remember him. he blogged about his malpractice trial. bad idea. LOST that one.

5. warn them not to spread negative sentiment about their new employers (the hospitals) which may violate their contract

6. warn them that speaking ill of an insurance company may be a breach of contract. in other words, have a lawyer read the contract and give approval of the blog entry.

7. warn them that negative blogs about the health care bill may get them turned over to the obama administration

Forget it! Just tell them not to blog or engage in social media unless they do it anonymously.

Jay said...

It might be fun to demonstrate the immediacy of social media.

If you have a live connection available, you could try to drum up some twitter interactions and incorporate these into your talk.

You could enlist some support from the twitterverse prior to the talk an organize a chat

I bet a lot of your audience would even be able to participate from the hall. It would be interesting to see if you could get a conversation stream running. Maybe put this in a sidebar alongside your slides as you give the talk.

Just a thought.


DrWes said...

Anony 05:52 PM -

Comments like yours are why I love doing this blog thing. Thanks for your insights - glad at least some have the cohones to tell it like they see it from the frontline doctor's perspective.

Margaret Polaneczky, MD (aka TBTAM) said...

I have to give a similar lecture in July, but in salzburg and to Eastern European doctors. By then, I'd expect many more of them to be on social media than are this month, and I think I will talk about best practices, give some examples of social media gone wrong and done right, and tell them my own story. I also think giving examples of what patients are already doing as counterpoint and compelling argument for physicians being out there and involved. Also some of the new stuff being tried out there, you know, brave new world kind of stuff.

A little bit of the follow your interests, connect with others of like mind and those who are different from you, open yourself up to the universe of knowledge that is out there, and you will be amazed at what will follow.

Would love to see your talk .

ShakesandStones said...

1- Show them how social media can help patients now and in the future.
2- Important lesson. If you're not prepared to share something with the world don't put it on the internet, even as anonymous or a personal message, whatever. I've worked in digital strategy and trust me, anything can be traced back on a digital trail.
3- Even if you're not interested in sm, your patients are. Patients are more connected and better informed than they have ever been. There is a patient support group on the net for nearly every disease, disorder, symptom what ever. Don't believe me? Think of the rarest disease you can think of. Google it +support group and voila;) It's important doctors understand where patients are getting their information from.

Anonymous said...

My free advice: I'm sure you'll cover, as others suggested, why you think SM is good for patients. But what's the BEST thing/s it's done for YOU? Be honest and it will be interesting -- you're a good blogger!

You might, naturally, add what's been hardest about SM for you . . . but warning people about legal pitfalls, etc? If they're young, and you being, well, no offense, older, they think they're the experts on SM anyway, so warnings will go unheeded anyway. And aren't fun.

If you enjoy it, they'll enjoy it.

Anonymous said...

Never time to put feelings to words for most of us, but then you read a blog entry where someone has done just that. Especially in the very early blog entries of some prolific bloggers in our field. They were new and working things out... the same things we all need to work out whether MD or RN.

What I am trying to say is that it's valuable to read only if just to realize that you are not the only one who has a rough go of it sometimes, and that with time there is learning.