Robert A Harrington, MD (Chair, Dept of Medicine, Stanford University, CA) and Clyde W. Yancy, MD, MSc (Northwestern Medical Center, IL) discuss these challenges nicely at theheart.org and offer some interesting insights and tips for doctors, both young and old, as they consider entering the social media space.
-Wes
P.S.: Then again, if you're still unsure how Twitter even works, consider this Twitter primer.
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