Olympics Fever

Boy, the marketing departments are into the Olympic Spirit! I mean, Triple Gold?

It was quite a feat:

To receive Triple Gold recognition, Aurora St. Luke's Medical Center had to meet 85 percent of performance measures, in all three categories, for two or more years.

Just think of the manpower, the cost, the countless hours devoted to non-patient care to assemble this crown.

All for a spot on PRNewswire that's picked up by Marketwatch.

It makes you wonder where our money goes, doesn't it?

-Wes